About the Author

Stop Bedwetting in 7 Days

Winner of Emotional Wellbeing Awards 2023
Alicia Eaton, award winning bedwetting and mental health expert

Hi, I’m Alicia.

Let’s face it, bedwetting solutions is a pretty unusual subject to become an expert in, so I think I have some explaining to do.

I’ve been fascinated in children’s development ever since I became a mum to my own three children. When they were still pre-school age, I trained as a Montessori Teacher and went on to open my own School in Hertfordshire. I ran for this for 5 years and I must have given it a solid foundation as it’s still running now, nearly 20 years after I opened it!

Keen to expand my knowledge and work with children in more challenging situations, I went on to work at the Anna Freud Centre in London and I also studied on their MSc Psychoanalytic Developmental Psychology programme. My thirst for knowledge grew and I decided to train as an Integrative Psychotherapist and Clinical Hypnotherapist. I was invited to join a Harley Street practice after this, in 2004.

In that same year, I trained in NLP (Neuro-Linguistic Programming), with Richard Bandler and Paul McKenna. I’m a qualified Master Practitioner, an Advanced Therapeutic Specialist and a Trainer all licensed by the Society of NLP. Thereafter I started a long association of assisting Paul McKenna with his seminars.

To begin with, I wasn’t surprised that lots of parents would bring their children to Harley Street to see me – after all, I’d had a lot of experience of working with children. What was surprising however, was how many of these visits were about the same problem – bedwetting.

I dismissed it as a bit of a coincidence, but gradually I began to realise what a widespread problem it really is and how much it can affect a child’s self-esteem, confidence and overall sense of wellbeing. I listened to stories of nightmare school trips and elaborate plans made to smuggle in night-time pull-ups for sleepovers. Some children had even given up opportunities to take part in London theatre shows (because they required sleepovers) and turned down much cherished places at boarding schools. I also realised that this problem is affecting more teenagers than ever before – too many children are now simply growing into the habit, rather than growing out of it.

This is when I started to get passionate about helping as many children as possible become dry at night, for this was more than just a case of inconvenient wet bed sheets - an unresolved bedwetting habit can change the course of a person’s life forever.

Alicia Eatons best selling books on a variety of childrens mental health topics

I’m the author of four best-selling books. Most notably, ‘Stop Bedwetting in 7 Days’ has been a best-seller since 2009 and is regularly recommended by NHS clinics in the UK and paediatricians and hospitals around the world, including Guy’s & St. Thomas’s in London and Spaarne Gasthuis in Amsterdam.

I became known for my psychology-based practical parenting advice with my book ‘Words that Work: How to get kids to do almost anything’.

My latest book ‘First Aid for your Child’s Mind’ has also become a global best-seller with foreign rights sold to publishers in Germany, Greece, Hungary, UAE, Vietnam, and China (both Simplified and Traditional characters).

My earlier book 'Fix your Life with NLP' was published by Simon & Schuster with foreign rights sold to Russia and India.

Alicia’s Qualifications, Studies & Trainings

  • AMI trained Montessori Teacher

  • Fully qualified Psychotherapist, Clinical Hypnotherapist and Counsellor

  • MSc Psychoanalytic Developmental Psychology

  • Licensed Trainer of NLP – Society of NLP

  • Advanced NLP Therapeutic Specialist and Master NLP Practitioner licensed by the Society of NLP. (Trained by Richard Bandler and Paul McKenna — as well as Assistant to Paul McKenna on his seminars for several years.)

  • Thought Field Therapy Practitioner (Roger Callahan’s TFT Association)

  • Havening Techniques (trained by Dr Steve Ruden and Dr Ron Ruden in Los Angeles)

  • Mindfulness training – Oxford University Mindfulness Centre: Teaching Mindfulness in Non-clinical Settings; Teaching Mindfulness to Groups.

  • Self-harming training with Young Minds charity.

  • Empowering Learning specialist training for dyslexia, spelling, reading, and memory.

  • National Centre for Eating Disorders training for eating disorders, binge-eating and childhood obesity.

  • Coaching skills – personally coached and trained by Michael Neill (author of best-selling ‘Supercoach’).

  • Senior Qualification awarded by General Hypnotherapy Standards Council

Thought Field Therapy
Oxford Mindfulness Centre
Pruhealth
General Hypnotherapy Standards Council
Society of Neuro-Linguistics Programming

Ways to work with me

Child on Ipad taking Online Programme for Bedwetting

Online Programme

  • Stop bedwetting in 7 days is an online programme made to help your child stop bed wetting for good.

  • Pounds Sterling: £197

Harley Street, London

One-to-one Consultations

  • Personal time with me is the next step up from my online programme. I offer virtual appointments via Zoom and also in-person appointments in my Harley Street clinic in London.

    It’s possible to start with a 30-minute parenting call via Zoom. I’ll give you advice, support and information on how best to manage the problem and you might find this call is all you need.

    Evening or weekend appointments are available and I can accommodate different time zones.

  • 30 minute Parenting calls via Zoom: £150

    1-hour consultation in London - £300 per hour.

    1-hour consultation via Zoom - £250

    We can also work together on a longer term, monthly basis.

    PAYMENT BY INSTALMENTS OPTION IS AVAILABLE

Alicia Eaton, award winning bedwetting expert

Personalised Monthly Coaching

  • This is an individualised programme that provides accountability, support and guidance for your child for one whole month.

    You have the additional option of an in-person session in London, before we start our online package of sessions. This is useful if you feel anxiety plays a big part in your child’s life.

    With this monthly coaching option, I’ll have sessions with your child via Zoom and at the same time they’ll also follow my online programme. I’ll be tracking their progress and ensure things are going well. There’s always an option for an additional call should there be a bit of a crisis.

    I also include Zoom calls for parents and we’ll be in regular email contact throughout. I’ll be giving you progress updates, extra advice and tips on how to manage things at your end. We’ll work together as a team.

  • Monthly Coaching - £1,495

    PAYMENT BY INSTALMENTS OPTION IS AVAILABLE

Review from bedwetting services and personalised approach

Bespoke Service

  • This is a tailor-made service that will accommodate all your needs and so I can only work like this with a few families each year.

    We’ll work closely together for a minimum of six weeks and I can accommodate foreign travel, consultations at home, school visits as well as an out-of-hours and weekend service.

    I know how difficult it can be to solve a bedwetting problem and so a ‘hands-on’ approach from a professional may be just what you need. We’ll get to know each other well during our time together and so it’s likely I’ll become more of a family therapist to you all, solving other problems along the way.

    As well as tackling the bedwetting problem, you’ll have the benefit of my experience and expert advice across the board - including medical and educational. I can arrange appointments for blood tests, nutrition/dietary advice, physiotherapy, educational, dyslexia and ADHD support. I have a very good contact list and will give you the benefit of my extensive knowledge, in order to solve all your problems.

    We’ll have an initial interview to discuss how this could work for you and to see if we’re a good fit for each other.

  • Varies according to your individual needs and requirements.

    PAYMENT BY INSTALMENTS OPTION IS AVAILABLE

Are you a parent of a 13 year old or above?

I have created a programme especially for this age range.

The Stop Bedwetting in 7 Days Story

I decided to package up my exercises into a week long programme and wrote a book so parents could sit down with their own children and do the same things that I did.

Stop Bedwetting in 7 Days was first published in 2009 and quickly became a best-seller. It caught the attention of the NHS and I started to receive referrals from Guys’ and St. Thomas’s Hospital. I became even more determined to help as many children as possible get dry at night as I received enquiries from all around the world. People were even flying in from Switzerland and the U.S for private appointments to see me.

Stop Bedwetting in 7 Days, best selling book

Now there’s a new updated 10-year anniversary edition of the book that has even more information about the latest thinking from the fields of behavioural psychology and neuroscience as well as an online video coaching programme that’s even more appealing to today’s digital savvy kids who’ve adapted to online learning. So while not everyone can access a face-to-face consultation, parents have the option of letting me do all the work for them, as their child simply watches the series of short videos on a laptop or tablet.

Each day, as I receive more and more emails from grateful families around the world, I know the hard work was all worth it. 

 

 More books by best-selling author Alicia Eaton

FIRST AID FOR YOUR CHILD’S MIND

Your guide to helping kids navigate their way through life’s challenges - includes a chapter on ‘School anxiety and social media bullying’.

emotional wellbeing children

WORDS THAT WORK

Discover the secret to using ‘Words that Work’ and stop family arguments about homework, screen time, mobile phones, mealtimes & more.

parenting tips

FIX YOUR LIFE WITH NLP

Neuro-linguistic programming or NLP is regularly used by the world’s most successful people and now you can learn how to use it too.

emotional wellbeing